Blog Archives

iPharma Connect Conference–The New Commercial Model


The 11th Annual iPharma Connect Conference was held last week in Philadelphia. This year’s theme was “Digital Innovation for Marketing Decision Makers in the Life Sciences Industry”. I will share some notes on the conference and key trends and ideas

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Posted in CRM, Healthcare, Life Sciences, Medical Devices

AMA survey: Docs in smaller practices are more likely to accept drug samples


Interesting results from a study just posted on AMA. This is some food for thought if you or your organization has a focus on getting product samples into the hands of physicians. http://www.ama-assn.org/amednews/2011/08/15/prbf0815.htm This also means your method of targeting

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Posted in Analytics, CRM, Healthcare, Life Sciences, Pharma

Article: Drug Reps Fear iPad’s Spying; They Should Be Worried About Their Jobs


  Good article on iPads in life sciences. Also some interesting links at the bottom of this article. The author makes some valid points about the future of reps in this industry. I don’t believe all reps will be replaced

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Posted in Life Sciences, Mobility, Pharma