How Can Medical Device Technology Boost Productivity And Lower Costs?
Despite a lot of less-than-stellar news for the medical device industry with layoffs and the medical device tax, the good news is the industry is still projected to experience very good growth over the next five years.In fact, a new report shows that the implantable medical device market is expected to grow 8 percent between 2011 and 2018, according to an article on the MedCity News website. With growth comes the opportunity to improve the way things are done operationally.
Medical device technology and software applications in particular are a good investment to help boost productivity, improve efficiency and lower costs. With technology, medical device companies can gain better visibility into sales opportunities, guide sales teams to improved performance, provide better customer service, and help the marketing department take advantage of the rapidly expanding channels of information available to interact with and engage influencers. Plus, when it comes to social media, new mobile technologies allow for enhanced productivity and quicker responses to customer inquiries.
Article originally posted on our CRM for Medical Device Organizations website.