An online survey in May of 3,800 physician members of the QuantiaMD online physician community finds their use of mobile devices rapidly growing, with a quarter of respondents being “Super Mobile” users who have a smart phone and tablet device.
While a physician’s age is a slight barrier to smart phone use, the survey found no age barrier to tablet adoption. The most common professional uses of mobile devices are to look up drug and treatment reference material, learn about new treatments and research, and search for information on diagnoses, treatment paths and educating patients.
Keep these studies in mind if you provide products or services to physicians. A well designed mobile app or mobile friendly websites that have pertinent information will be critical to reaching physicians and getting your message heard.