Good article on iPads in life sciences. Also some interesting links at the bottom of this article. The author makes some valid points about the future of reps in this industry. I don’t believe all reps will be replaced as their still needs to be human interaction, however, a lot of what reps do today can absolutely be replaced. So, more contraction in sales forces in pharmaceutical and healthcare?
“As more drug companies supply their employees with iPads, sales reps are increasingly paranoid about their employers’ ability to spy on them. In fact, though, they should really be worried about whether companies will even need humans to promote pharmaceuticals in the future.”